
URBAN TRANSPORTATION
NAVIGATING THE CONCRETE LANDSCAPE
"Urban Transportation" is a landscape-format publication that guides readers through the evolving systems of city travel; public transit, biking, walking, and personal vehicles. The horizontal layout evokes the motion and sprawl of urban navigation, creating a visual rhythm that mimics movement across each spread. Bold red overlays, high-contrast black-and-white photography, and clean sans-serif typography establish a striking visual identity rooted in urgency, energy, and grit.
Gridded compositions, directional elements, and editorial-style pacing reflect the layered, often chaotic experience of urban life while offering clarity and structure. Each design choice reinforces the theme: navigating complexity through form and flow.
[ art director ] DEREK WITUCKI
[ date ] fall 2023
[ project type ] PUBLICATION
[ DESIGNED BY ] SPENCER BOESCH