olympic bid concept

colorado 2042

This hypothetical logo envisions a future Olympic Games in DENVER, COLORADO, set in the year 2042. Designed to reflect emerging trends in branding and motion-forward aesthetics, the mark incorporates sharp geometric forms, gradient shading, and layered dimensionality.

The mountain-inspired shapes highlight Colorado’s iconic Rocky Mountains, while the angular ‘42’ and suggests progress, innovation, and elevation. Rooted in Denver’s unique blend of urban and natural landscapes, this futuristic identity honors its location while projecting a bold, forward thinking Olympic spirit.

[ art director ] SCOTT GLAD

[ date ] SPRING 2024

[ project type ] branding and DESIGN

[ designed by ] spencer boesch