gommies

product branding

Gommie’s is a specialty pizza ingredient brand built around bold flavor and even bolder personality. The brand offers unique toppings like slaw, mozzarella, and spicy pepperoni, each with its own playful identity. Developed in a collaborative group setting, the branding system was designed to highlight the individuality of each product while maintaining a unified voice across the line.

Each sub-brand, Za Slaw, Mootzarell, and Hot Roni, features its own custom hand-drawn logo and vibrant color palette. The typography is chunky and expressive, with subtle nods to the texture and flavor of each ingredient: the dripping slaw, gooey mozzarella, and flame-licked pepperoni. Despite their differences, the logos share a consistent silhouette style and vertical “Gommie’s” label, creating cohesion across the brand.

[ art director ] cassandra reese, scott gladd

[ date ] august - december 2024

[ project type ] branding and packaging

[ client ] ippa pizza

[ Designed by ] nwpa innovation beehive

brAND GUIDELINES

THIS PROJECT WAS FACILITATED THROUGH THE NWPA INNOVATION BEEHIVE.

[ Collaboration Lead ] Emily Barca

[ Creative Lead ] Madeline Lucore

[ Communication Lead ] Nora Logue

[ Creative Content Lead ] Bailee Plowman

[ Presentation Lead ] Spencer Boesch

[ Production Lead ] Becca Mann