This design project reimagines the packaging of Dunkin’s whole bean coffee through a bold, abstract lens. While the current Dunkin’ brand leans heavily on its friendly, accessible persona, using soft colors, rounded type, and playful visuals, this redesign introduces a still striking but abstract geometric interpretation that captures a new energy for the product line.

The updated concept pivots from Dunkin’s traditional warm pinks and oranges to a refined, high-contrast palette of black, red, and white. Dynamic shapes, diagonal lines, and bold vertical strokes replace the brand’s casual feel with an edgier, more modern aesthetic. The goal was to visually align the packaging with a more design-forward audience while maintaining the boldness and clarity Dunkin’ is known for.

This rebrand concept aims to elevate Dunkin’s coffee beyond fast familiarity, positioning it as a product that’s as thoughtfully crafted as the design itself. The result is a coffee bag that disrupts shelf norms, drawing attention through rhythm, geometry, and experimental style.